P(B|A)=P(A∩B)/P(A) and P(A|B)=P(A∩B)/P(B).
P(A)=0.60, P(B)=0.40, P(B|A)=0.60, so P(A∩B)=0.60×0.60=0.36.
Therefore P(A|B)=P(A∩B)/P(B)=0.36/0.40=0.90.
So 0.24 is wrong.
A Venn diagram shows the problem more clearly. Two interlocking circles represent P(A) and P(B) and the region where they overlap is P(A∩B). This region belongs to both circles, and it is a proportion of each circle taken separately. As a proportion of the P(A) circle it represents P(B|A) and as a proportion of the P(B) circle it represents P(A|B). These proportions are what have been calculated above: the overlap region is a smaller proportion of the larger circle (P(A)) than of the smaller circle (P(B)).