The poster will look like that below.

printed material area = hw = 1536 ------ (1)
Poster area is given by A = (w+16)(h+24)
A = wh + 24w + 16h + 384
A = (1536 + 384) + 24w + 16h using (1)
A = 1920 + 24w + 16*1536/w using (1) again
A = 1920 + 24w + 24576/w
Now differentiate A wrt w and set that to zero in order to determine the minimum of the function A(w).
dA/dw = 0 + 24 - 24567/w^2 = 0
1 - 1024/w^2 = 0
w^2 = 1024
w = 32, h = 48
W = w + 16 = 48, H = h + 24 = 72
Answer: Width = 48 cm, Height = 72 cm